– Jean-Noel Kapferer, Brand Management Expert
Brand is much more than a logo. It’s the personality of your company.
Your brand is your company’s first impression. Whether it’s your website, a brochure or a company vehicle, your customers are going to see and evaluate your brand before they contact you.
That’s why brand consistency is so important. The way you communicate on social media, your website, in emails, on the phone and in person should all be consistent.
If your customer sees one of your vehicles on the street and is inspired to visit your website, your brand look, feel and personality must be the same. Otherwise your customer is, at best, confused or, at worst, put off from dealing with you.
Recon won’t rebrand your company unless you ask for it.
We’ll take your existing brand and your company’s values and provide guidelines and advice on how to ensure a strong, consistent brand that reflects who you are and appeals to your ideal customer.
Rebrands are expensive and often unnecessary. Working with your existing brand representation means your money is spent on marketing that will drive real returns